// Buyer journeys
The Qualifier
Entry via free Pipeline Audit tool or MEDDPICC content. Most common path.
You're a sales leader or director who already knows MEDDPICC but hasn't operationalised it. This journey takes you from the free diagnostic to a full qualification stack in four steps.
- Free
Run the free Pipeline Audit
Website tool · email capture
- £19
Buy the MEDDPICC Field Guide (E1)
PDF · 20–30 pages · framework fully applied
- £29
Upgrade to the MEDDPICC Deal Qualifier (T1)
Excel · shown inside E1 PDF
- £39
Add the AI Sales Coach Prompt Library (A1)
AI tool · post-purchase email
- £249 (−£87 credit)
Complete the system (B6)
Bundle · 'complete the collection' CTA